radio

The idea of using radio as a marketing source for insurance leads is attractive. Not only will having your own radio show make you a local celebrity but it will enhance your prospects view of your stature. Producing radio shows on a regular basis can be time consuming and can require organization that most insurance salespeople can not provide.

The secret is outsourcing. Outsourcing the radio marketing operation to a pre-approved script which contains interest hooks, a sound engineer to facilitate the show, a qualified time buyer to find the best slots and a call in net for collecting the leads. Outsourcing is the key for the busy working insurance agent. The question to answer and to make certain is correct for you is how far to outsource. The temptation to outsource all operations including the "voice" option is alluring because it makes the whole marketing issue someone else's issue and problem. Using a 'talent" to voice your show is an error. The beauty of the system is the relationship to the agent and the listener. To outsource the voice is to give away your marketing advantage and to lose the personality of your own show.

I am a big believer in outsourcing as much of a marketing system as makes sense. To not use your own personality to convey your personality to the listener is a huge mistake. The bond built with the listener can transfer to a business relationship but only if the radio talent is also the agent who works the leads. Outsource to professionals the things that professionals can do and remember you are the professional whose voice and personality builds repore with the listener and the future prospect.